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THE PET PORTRAIT BUSINESS COURSE
A course built on ten years of experience as a pet portrait artist.
No fluff, just actionable steps to launching your business.
WHAT'S INSIDE
Get the Jumping Puppy eBook
Get the free ebook to go with the free pet portrait lesson, out on YouTube 25th July!
WHAT YOU'LL LEARN.
We go through every step of how to become a pet portrait artist, from branding and marketing to collecting your first clients and pricing your work. Each lesson builds on the previous and by the end you are left with a clear plan and client list!
Detailed Handbook & Videos
An 88 page handbook follows each video lesson with reminders, checklists and suggestions. No more wondering where to begin!
Offline and Online Marketing
We cover every aspect of marketing, so if this is new to you, it will all make sense. We cover building a website and social media for business, to in-person options and how to build a reputation.
Making it Pay
Knowing how to price your work is crucial and most people get this wrong! We will cover the numbers in depth to ensure your business pays you properly.
I'M EMILY.
I started my journey fresh out of university, and quickly, I had a growing business on my hands. I learnt on the job and developed systems to make my business run smoothly.
Despite what people say, you don't have to run everything online to be successful! I will show you the offline marketing methods I used to gain hundreds of clients.
There is every reason you could make this your full-time job; the only thing you need to do is start.
Course Chapters
- Setting Up Shop (Intro)
- Artist vs Pet Portrait Artist
- You and Your Business
- The Visuals
- Your Voice
- Workflow
- Bookkeeping
- The Admin Part
- Packaging and Framing
- The Christmas Rush
- First Commissions
- Pricing Your Work
- Social Media Monster
- Social Media Case Studies
- Website
- Contact Page
- About Page
- Home Page
- Blogging
- In Person Marketing
- Your Digital Plan
- Your Offline Plan
It Starts in the Membership
HOW TO BECOME A
PET PORTRAIT ARTIST.
It's never been easier to run your own business. This is your sign to start.
START NOW
Becoming a Pet Portrait Artist
Step by step tuition with videos and written help
Setting Up Shop
The first video is an introduction to the course and what to expect. You'll download your handbook and get familiar with the layout.
Artist vs Portrait Artist
An important distinction to make early on in the course and something I didn't consider for many years, a huge mistake.
You and Your Business
This lesson iintroduces you to branding consistency. Being consistent with this is key to selling luxury items.
The Visuals
The first part of your branding journey includes fonts, colours, and logo. You don't need amazing design or IT skills for this.
Your Voice
Your tone of voice is as important as your look. We explore various options, considering the effect each one has.
Workflow
This is something to have set up long before a client comes knocking. Your systems are the heart of your business success!
Bookkeeping
Not to be ignored, you need a clear plan for organising your accounts and staying on top of important payments.
The Admin Part
Being able to juggle everything is not easy, so I have designed multiple downloads to help you get organised.
Packaging and Framing
I have never had a portrait damaged in transit, thanks to the way I package my work. It's even flown to Australia!
The Christmas Rush
This is often overlooked but required planning throughout the year. We return to your workflow and admin systems.
Your First Commissions
Your first commissions test the systems you've put in place. We will use these drawings for marketing and launching you.
Pricing Your Work
This requires proper thought so I designed a pricing calculator to ensure you don't underpay yourself.
Social Media Monster
A cornerstone of most businesses these days, we will look at the pros and cons of an account for your business.
Social Case Studies
I'll show you how to analyse other accounts and bring their best ideas into your own space while staying on brand.
Website
This can seem daunting, but a website can be easier than social media and work well with offline marketing.
Contact Page
I break down how to build and write a contact page whilst teaching you about local SEO and how to use it.
About Page
We look at how to write an about page using Google's E-E-A-T guidelines to help us build trust online.
Home Page
Using our new E-E-A-T and SEO knowledge, I'll take you through homepage design options for a strong impact.
Blogging
Not as powerful as it used to be, I'll show you the pros and cons of blogging today vs running an active social media account.
In Person Marketing
A big lesson that covers many different offlinf marketing options. These methods got me over half of my clients.
Your Digital Plan
I build an example plan for people wanting to use digital marketing methods so you can get your business live.
Your Offline Plan
For people wanting to stay mostly offline, I create an example plan to show you how this would work over a year.
How much is the course?
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What if I want to cancel?
Start Your Business Plan Today
Go at your own pace and start planning your new pet portrait business today!
Become a Member